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22nd Annual Conference:
How Colleges Can Obtain National and Regional Publicity

Baltimore, Maryland
June 17–18, 2008

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Tremont Plaza Hotel
Baltimore, MD
June 17–18, 2008

The Conference Hosts: University of Maryland
and the American Academic Leadership Institute

Univeristy of Maryland logo

The flagship campus of the state of Maryland, the University of Maryland, College Park, is one of the nation’s premier public research universities.

Founded in 1856, the University of Maryland is strategically located 9 miles from Washington and 30 miles from Baltimore. Seventy-nine programs rank in the top 25 nationally and 51 programs rank in the top 15. The University attracts more than $350 million annually in sponsored research funds. This diverse community includes 25,000 undergraduates, 8,000 graduate students, and 11,000 faculty and staff. It is the only public university in America known to have a turtle, the terrapin, as its athletics teams’ mascot.

The University’s brand marketing and communications efforts have been recognized as a benchmark for higher education. Maryland’s “Fear the Turtle” campaign has been profiled in national periodicals and honored with scores of awards. The University specializes in media-friendly experts, whether it’s authorities on the battle against international terrorism, climate change on this planet or exploration of other planets. The news staff has a dedicated ISDN line for high-quality audio feeds, and an on-campus studio for TV interviews. To contact University of Maryland for experts or comments on breaking news, the media should call 301-405-4621 or go to www.newsdesk.umd.edu. The university’s staff promises quicker turnaround than you would ordinarily expect when you “Ask the Turtle.”

The American Academic Leadership Institute (AALI), through a variety of venues and initiatives, provides leadership identification and development programs across all higher education sectors and institutions:  public and private, two-year and four-year. AALI creates and implements programs and assistance for academic leaders in various administrative positions enabling them to be successful in their roles and to advance the institutions they serve. AALI consults with academic leaders and Boards of Trustees concerning traditional and emerging issues facing higher education and its governance. Headquartered in  Washington, D.C., AALI and its predecessor organizations have participated in the advancement of higher education for over 30 years. The Council of Independent Colleges is an association of 580 independent liberal arts colleges and universities and higher education affiliates and organizations that work together to strengthen college and university leadership, sustain high-quality education, and enhance private higher education’s contributions to society.


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