Overview  Services  About Keith Moore 22nd Annual Conference: How Colleges Can Obtain National and Regional Publicity Baltimore, Maryland June 17–18, 2008 • Conference Schedule • Registration • Welcome to Baltimore! • Hotel Reservations • Conference Hosts • Travel Services • Comments  Clients  Testimonials

June 17–18, 2008 Tremont Plaza Hotel Baltimore, MD Download the 2008 Conference Program. (PDF; 4.5 MB) The preconference and conference programs for the 22nd Annual Conference are as follows: Monday • June 16, 2008 Preconference: “Communicating Faculty Comments and Ideas” (Preconference is co-sponsored by the Council of Independent Colleges.) 1 p.m. — “Opportunities for Faculty Experts and Features” Speakers: Sarah Hardesty Bray, Senior Editor, “Chronicle Review,” Chronicle of Higher Education Glenn Busby, Producer/Co-Host, WAMC/Northeast Public Radio’s “The Best of Our Knowledge,” Martine Rodriquez, National News Editor, C-SPAN 2:15 p.m. — Concurrent Sessions “New Media Promotion: Facebook, YouTube and Blogs” Speakers: Andrew Careaga, Director of Communications, Missouri University of Science and Technology Dan Forbush, Executive Director of Communications, Skidmore College “Maximizing Results with Media Pitches” Speakers: Dennis Brown, Assistant Vice President of News and Information, University of Notre Dame Maralee Csellar, Acting Director of Media Relations, American University 3:15 p.m. — Beverage break and ideas exchange roundtables Crafting Media Pitches Promoting Liberal Arts Experts Designing a Faculty Media Plan Pitching Ideas to National Media News Bureaus and the Web Managing News Online Training Your Faculty to Interview Tracking Your Media Coverage Conducting Your Washington Media Trip 4:30 p.m. — “Media Editors Who Seek Faculty Ideas ” Speakers: Josh Levin, Associate Editor, Slate.com Anne McGrath, Assistant Managing Editor, Health, U.S. News & World Report Jane Bennett Clark, Senior Associate Editor, Kiplinger’s Personal Finance *Program is confirmed, but changes may be necessary at any time. ^Back to Top Tuesday • June 17, 2008 Conference: “How Colleges Can Obtain National and Regional Publicity” (Hosted by University of Maryland. In cooperation with Counselors to Higher Education section of the Public Relations Society of America.) 7:30 a.m. — Continental Breakfast 8:45 a.m. — “Getting Coverage for Your Institution” Speakers: Millree Williams, Director of Communications, University of Maryland, College Park Charlie Melichar, Vice President of University Relations, Colgate University 10:30 a.m. — “Communicating Professors’ Research” Speakers: Sharon Begley, Science Columnist, Newsweek Brenda Wilson, Health Reporter, National Public Radio Hilary Hurd Anyaso, Editor, DIVERSE: Issues in Higher Education 12:00 p.m. — Lunch 2:00 p.m. — “Washington’s View of the Year Ahead” Speaker: Timothy McDonough, Assistant Vice President of Public Affairs, American Council on Education (ACE) 2:30 p.m — “Virginia Tech: Beyond the Terror and the Tears” Speaker: Larry Hincker, Associate Vice President of University Relations, Virginia Tech 4:00 p.m. — “The Campus as Seen By Television Producers” Speakers: Lisa Green, Senior Producer, “Today Weekend Edition” Marilyn Joseph, Senior Editorial Producer, CNN Dayside Programming Jennifer Simpson, Special Editorial Producer, “The Early Show” 5:30 p.m. — “Fear the Turtle” Reception (Hosted by the University of Maryland.) Evening free. ^Back to Top Wednesday • June 18, 2008 7:30 a.m. — Continental Breakfast (Sponsored by the National Association of Independent Colleges and Universities.) 8:30 a.m. — “Communicating in a Crisis” Speakers to be selected on basis of news accounts at the time. 9:30 a.m. — “Working with Newspapers and Wire Services” Speakers: Dennis Kelly, Life Section Senior Assignment Editor, USA Today Jay Mathews, National Education Reporter, Washington Post Joi Preciphs, General Assignment Reporter, Bloomberg News 11:15 a.m. — “Attracting the National Media” Speakers: Ronald Alsop, Columnist, Wall Street Journal Doug Lederman, Editor, InsideHigherEd.com Kate Zernike, National Trends Reporter, New York Times 12:30 p.m. — Adjourn *Program is confirmed, but changes may be necessary at any time. ^Back to Top Keith Moore Associates Two Hathaway Court Silver Spring, MD 20906 (301) 871-6522 Telephone (301) 871-3207 Fax/Voice KMoore@keithmooreassociates.com copyright © Keith Moore Associates